Why should only humans enjoy ice cream?
The idea of a nutritious frozen treat for dogs originated in the founder Ollie’s kitchen. After experimentation of flavour combinations and approval from his dog Zach,
Ollie knew he had to share what he'd made with the world.
Ollie knew he had to share what he'd made with the world.
The identity needed to reflect Ollie's passion and be fresh yet playful. Taking cues from a dogs tail wagging and how at the moment they eat, they pause to enjoy - Press Paws was born.
Brand Identity | Naming | Packaging
