Making medical history intriguing for everyone
The aim of the Mütter Museum hasn’t changed since its opening in the mid-19th century; to help people understand the mysteries of the human body and appreciate the history of diagnosis and treatment of disease. The brief was to revamp the existing identity to appeal to the museum’s broadening demographic whilst staying true to its history.
The new visual identity took inspiration from the medical collections and the innovative physician who founded the museum. Combined with an intriguing tone of voice, the Mütter Museum is now the place to visit to learn about medical history, whether you're into science or not!
Museum Identity | Digital
Concept work for a student project
